India is a country of foodies. Food has been a major part of our culture. The diversity in our cuisine offers a wealth of flavours with a well-balanced blend of regional produce, spices and herbs which is given a twist of taste and health.
Food trends are constantly evolving. But healthy, flavourful and affordable food never goes out of fashion. The apparent line between restaurant foods and restaurant-like foods is blurring in recent times. For students and professionals living miles away from home, men and women who want to take a break from their cooking routine and for anyone missing home food, the home chef tribe is finally here. The Indian food industry is currently opening doors to a new segment – ‘The passionate home chefs’.
Men and women who fancied cooking in the past have joined the revolution of the entrepreneurial ecosystem to make Indian food nutritious and tasty yet affordable. The best part is, the home chefs prepare foods to be delivered with the same items used for regular in-house preparation. Hygiene, quality and taste are hence intact and customers can rest assured.
Through reliable delivery vendors, home chefs can reach out to a larger segment of consumers. To spread the word and gain customer trust, home chefs are uploading food preparation videos and blogs on social media and partner websites. Additionally, the profile of the home chefs on partner websites can establish them as an old-hand in a particular culinary style or various styles. For instance, a Punjabi customer craving authentic and healthy Punjabi food can look up skilled Punjabi home chefs. Similarly, a variety of chefs who can prepare region-specific dishes can be made available for a wide range of customers. Many home chefs are also stepping up to the plate by experimenting and learning cross-continental cuisines which could put the best restaurants to shame!
Considering the hygiene and nutrition part of the meal, health-conscious customers are increasingly ordering foods from home chefs through trusted apps. Experts opine that this segment of the food industry is not going to be a competition to the traditional food business, but has the capability of emerging as a sector in itself.
With the onset of COVID and post-COVID, the food-tech industry in India witnessed a booming home chef segment and food start-ups. These newbies, although are slowly creating their path, owing to their nutritional value, hygiene, restaurant-like taste and affordable prices, are here to stay and create a wave.